Behind many brands there’s a highly individual company philosophy, and never more so than with green beauty pioneer Weleda. When it comes to being green and ethical, Weleda has shown true commitment from the very outset, since the company was established in Switzerland in 1921.
Weleda’s approach to health care is holistic, acknowledging that true well-being is a balance of mind, body and spirit. This thinking is at the heart of Weleda, and has shaped the company over the decades, providing a strong sense of identity and direction.
Weleda now operates across 53 countries and four continents, with over 1,800 employees and sustaining more than 100 fairtrade partnerships. They make a wide range of everyday essentials that nourish your skin and revive your senses.
This includes Weleda’s new Pomegranate Regenerating Bodycare to help prevent fine lines and age spots, and reduce the visible signs of ageing. It’s Weleda’s most powerful beauty line yet, packed full of natural ingredients (certified 100% natural by the global certification scheme NaTrue) rich in essential fatty acids and antioxidants and organic pomegranate from Weleda’s fair trade farming partnership in Turkey.
One of Weleda’s founders, scientist and philosopher Rudolph Steiner, was a man ahead of his time. He established biodynamic agriculture and is credited with contributing significantly to the modern organic farming movement. This respect for the environment underpins Weleda nearly 80 years on, and the company’s original mission statement, ‘working in harmony with nature’, still appears on packs today.
Creative Director: Damian Santamaria
Photographer: Rebecca Litchfield
Stylist: Io Takemura / Assistant: Iki Chen
Hair: Akio Nishiyama
Make-up: Ken Nakano at GCAgency using M.A.C
Garment design: Wan Chun Tsai
Gloves and red skirt: Beyond Retro
Rings: Natalie Dissel
Model: Keeley at Nevs