12 November 2018

Eco Luxe

Written by Published in Good Brands

Today we covet those products which marry virtue with desirability. It is just this union of the beautiful and the good that finds extraordinary emotional resonance with a powerful – and growing – group of new luxury seekers. We have gathered five brands that will appeal for this year's festivities and beyond


The Weleda Christmas 2018 collection was commissioned from designer Emma Britton, her designs capturing the essence of Weleda’s thirteen-acre, Demeter-certified gardens in Derbyshire, where Emma is herself based. The gardens are where herbs, shrubs and trees are grown organically for the precious plant tinctures used in Weleda’s range.

Gardener’s Favourites A pretty ribboned box contains an Arnica Muscle Soak to ease aches and pains after a long day’s gardening, Everon Lip Balm to protect lips from wind and weather, Weleda Skin Food to restore softness to hands, Lavender Body Oil and Body Wash to treat skin with the most fragrant of plants, and Foot Balm to revive feet that have been confined to boots all day.

Weleda Soaps These certified-organic, scented soaps offer the promise of botanical bath time bliss. Soothing Lavender Soap, with flowers from Weleda’s fair trade project in Moldova, will help to unwind and relax. Gentle Calendula Soap, with golden marigolds from Weleda’s own biodynamic gardens, moisturises even the most delicate skin. Rosemary Soap with aromatic rosemary leaf oil will invigorate body and soul.

Nature’s Collection This Twelve Days of Christmas box opens like a ribboned treasure trove, with twelve windows promising a rainbow assortment of the cutest travel sizes, so recipients can explore the very best Weleda has to offer: body lotions, moisturisers, shower treats and luxurious oils, and an iconic Weleda Skin Food on the final day. A daily treat from Weleda’s range to brighten up the dark, wintery period between Boxing Day and 6 January.

The gift sets are patterned with a variety of wild flowers found in Weleda’s summer meadow and the wildlife it attracts, including bees from the hive, butterflies and iridescent damselflies. The delicate flora and fauna illustrations found in the Gifted from Nature Collection capture well the spirit of place at the Weleda gardens.

Read an interview with Emma at Weleda.co.uk


Can we look to the future while embracing the past? Vintage for a Cause was established to do just that!

Founded in 2013 by a seamstress’s daughter who grew up wearing clothes she had customised herself, this Portuguese non-profit brand is passionate about people and caters to those who might quickly become vulnerable once they reach a certain age and lose their active role in society.

Led by fashion designers, including renowned names such as Katty Xiomara, Vintage for a Cause offers free upcycling and tailoring workshops and tutorials at its studio to a cooperative of women aged over fifty, with the goal of promoting active ageing and social inclusion.

Collecting beautiful textiles long forgotten and regarded as waste, Vintage for a Cause carefully selects high-quality vintage clothes and unused textiles to creatively tailor delightful clothing for the urban elite. The result is sustainable, design-led fashion featuring unique pieces and limited editions.

The collection offers both casual and chic styles, with every garment handmade and original.

Profits are reinvested back into the brand so that the studio can continue to be a pillar of the community, providing self-esteem, well-being and a sense of purpose to all participants.



This eco-luxury online boutique is dedicated to the belief that good fashion should not only feed the soul, but love the planet and appeal to curious minds.

MERELYME.Co’s aim is to encourage consumers to expect that not only should their products promote a love of the earth, but also their business model and activities. MERELYME.Co utilises sustainable marketing resources along with electronic correspondence to connect to customers. From their philosophy to their products and educational outreach, everything serves as a tool to guide the curious consumer to experiences that complement an ethical journey.

The boutique features a capsule wardrobe comprising reversible/convertible clothing. The collection includes quality-sewn halterneck dresses that can become coats or jackets, skirts, trousers, jumpsuits and more. Visitors to the site can expect innovative jewellery and accessories alongside custom items such as fans, purses, shoes or speciality greetings cards.

MERELYME.Co strives to show how the unusable can become uniquely beautiful, thereby demonstrating what it means to live consciously. The ideals of reducing, recycling and repurposing are threaded throughout the organisation, beginning with the Recycle Rewards Program, allowing visitors and customers alike to pay forward their collected recycled products.

Another important area of sustainability is the crafting of products. All MERELYME.Co jewellery, accessories and packaging are made from recycled paper and fibres. 

A first-time client, Stephanie Ingham (UK), comments: ‘I’m fairly new to the concept of living with recycling. I gained a spark of kinship to the idea of recycling and creating beauty at the same time. As an artist, and simply being a woman, attracted me to MERELYME.Co products . . . love the beauty of nature and simplicity in design, but also the attention to detail.’



Does mass production always have a negative impact on the environment? That was the question designer Reet Aus asked herself. The answer can be no, given that there is already more than enough fabric in the world!

Dedicated to slow fashion, Reet Aus has always crafted her collections entirely from post-production leftovers, using clever design techniques that have allowed her to salvage mountains of unused textiles, as well as the natural resources that are expended to produce them.

After years of research and thinking outside the box, Reet Aus has pioneered an industrial upcycling method that is able to assess and analyse the complete life cycle of any garment.

What’s more, Reet discovered that with the amount of leftover materials in the garment industry’s mass-production techniques, it is entirely possible to redistribute the waste back into the production of completely new mass-produced garments.

What better way to apply this method than using the iconic, essential clothing item, the t-shirt?

Meet the Upshirt! Each one of these UPMADE® certified t-shirts is able to save on average 75% water, 88% energy and creates 80% less CO2, ensuring an 80% smaller environmental footprint compared with the millions of other t-shirts produced each year.

Now that is revolutionary!



A cleaning products brand committed to helping consumers contribute to a healthier, more sustainable planet by using products that are naturally derived or plant-based. All products are approved by Cruelty Free International and the Vegan Society. The unfragranced laundry products are also Allergy UK-certified, and the entire range is 100% hypoallergenic.

As a green and ethical company, Bio-D uses bottles made from 100% recycled materials, which might otherwise have gone to landfill. This packaging is already available across a wide range of products, such as the pink grapefruit-scented washing-up liquid. The brand aims to have all products in recycled bottles by the end of the year.

Bio-D products are available from selected independent health food stores and Oxfam shops.


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