Marketing rightly has a mixed reputation. If you write a list of what is wrong with the world, marketing is implicated in overconsumption, inequality, fake news, populism, obesity, ocean plastic, climate change and so much more. But if you want to change the world fast – as we have to – then marketing can be pretty useful. Let’s start with why we need to change the world.
It's hard to stand by and do nothing with the daily news full of deforestation, refugees, poverty and hunger, climate change, and extinctions. Chefs are trying to make a difference.
As society moves away from the individualism and overt consumerism of recent decades, and we are being led to examine our actions and their effects on others, could it be that a new and more ethical background to our decision-making is emerging?
Ever wonder how life might be if there were no problems? Hard, isn’t it? Perhaps not, if you really stop and let yourself imagine