Sublime Team

Not a floral pattern in sight, The Stitch Society is responsible for the rebirth of the apron. Think less fifties housewife, more minimalist Scandi cool

It’s an honour to present the Sublime Good Brand Award 2018 to the first round of winners. We hope you make these names your favourites, too

Eleanor O’Neill is the founder of STUDY 34, a multi-brand online ethical clothing retailer, who has recently launched her own knitwear collection. Aside from powering women’s employment in Peru, and championing alpaca as a fibre, O’Neill wants to make us fall in love with simplicity all over again

Craft chocolate makers take care of the cocoa farmers, are mindful of the source of their beans and of the entire roasting process. The result of such meticulous labour brings joy to customers, but also to entire communities

As we embrace a culture of less is more, it’s worth noting those entrepreneurs who have been transforming the products we’re handing over our hard-earned for into more of a 360-degree experience. Sensory, social, environmental as well as price-tagged, what we’re buying has to make a real connection. Sublime looked at eight brands whose creators are not just in it for the money